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Konsumentenverhalten im Internet

Konsumentenverhalten im Internet

 

107,89 €
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Editorial:
Springer Nature B.V.
Año de edición:
2004
Materia
Ventas y marketing
ISBN:
9783409125765
107,89 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

Diese praxisorientierte Einführung gibt in kompakter Weise einen systematischen Einblick in die zentralen Ansätze und Erkenntnisse der Konsumentenverhaltensforschung im Internet. Renommierte Autoren thematisieren die Problembereiche, beschreiben aktuelle Methoden zur Messung des Kundenverhaltens und veranschaulichen, wie der Markterfolg im Internet gesteigert werden kann.

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