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Konsumentenentscheidungen im Mobile Commerce

Konsumentenentscheidungen im Mobile Commerce

Philipp Broeckelmann

84,55 €
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Editorial:
Springer Nature B.V.
Año de edición:
2010
Materia
Ventas y marketing
ISBN:
9783834923585
84,55 €
IVA incluido
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Sobre IBD

Auf der Basis von drei empirischen Studien analysiert Philipp Broeckelmann anhand von mobilen Services, ob Konsumenten durch Informationen aus dem mobilen Internet beeinflusst werden. Der Autor zeigt, dass die teils enthusiastischen Erwartungen an das mobile Internet differenziert betrachtet werden sollten.

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