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Kompulsywne kupowanie za pomocą smartfona wśród studentów

Kompulsywne kupowanie za pomocą smartfona wśród studentów

ANWESHA GHARA / RESHMI DAS

73,26 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Psicología
ISBN:
9786630009965
73,26 €
IVA incluido
Disponible

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Zwłaszcza w przypadku studentów smartfony sprawiły, że zakupy stały się trwałe, spersonalizowane i natychmiastowe. Compulsive Buying via Smartphone in Undergraduates bada, w jaki sposób na impulsywne zakupy studentów wpływa presja rówieśników, czynniki psychologiczne i projektowanie aplikacji. Zwraca uwagę na ważne trendy w zakresie natychmiastowej satysfakcji, efekty marketingu cyfrowego oraz psychologiczne i finansowe skutki kompulsywnych zakupów. Książka, oparta na badaniach, zawiera również przydatne porady dotyczące zachęcania do lepszych i bardziej świadomych praktyk konsumpcyjnych.

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