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Acquisto compulsivo tramite smartphone in studenti universitari

Acquisto compulsivo tramite smartphone in studenti universitari

ANWESHA GHARA / RESHMI DAS

73,26 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Psicología
ISBN:
9786630012521
73,26 €
IVA incluido
Disponible

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Sobre IBD

In particolare per gli studenti, gli smartphone hanno reso gli acquisti persistenti, personalizzati e istantanei. Compulsive Buying via Smartphone in Undergraduates esplora come gli acquisti impulsivi degli studenti siano influenzati dalla pressione dei pari, dai fattori psicologici e dal design delle app. Il libro richiama l’attenzione su importanti tendenze di soddisfazione immediata, sugli effetti del marketing digitale e sulle conseguenze psicologiche e finanziarie dello shopping compulsivo. Il libro, basato sulla ricerca, fornisce anche consigli utili per incoraggiare pratiche di consumo migliori e più consapevoli.

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