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Kompetenzorientiertes Betriebstypenmarkenmanagement

Kompetenzorientiertes Betriebstypenmarkenmanagement

André Salfeld

78,66 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2003
Materia
Ventas y marketing
ISBN:
9783824479900
78,66 €
IVA incluido
Disponible

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Sobre IBD

André Salfeld beschreibt, wie starke Betriebstypenmarken auf- und auszubauen sind. Er erarbeitet theoretisch die Kompetenzstruktur und Kompetenzwirkung für Betriebstypenmarken und überprüft diese empirisch anhand des Bekleidungseinzelhandels.

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