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Kompetenzbasiertes Markenmanagement in Verlagsunternehmen

Kompetenzbasiertes Markenmanagement in Verlagsunternehmen

Cornelia Geißler

96,68 €
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Editorial:
Springer Nature B.V.
Año de edición:
2009
Materia
Ventas y marketing
ISBN:
9783834917959
96,68 €
IVA incluido
Disponible

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Sobre IBD

Cornelia Geißler zeigt, wie sich ein ganzheitlicher Ansatz aus dem strategischen Management für das Führen von Marken und insbesondere Medienmarken verwenden lässt. Die Idee des „kompetenzbasierten Medienmarkenmanagements' integriert Aspekte wie Marktumfeld, organisationsspezifische Kriterien und Mitarbeiterführung.

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