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Kommunikationsqualität in persönlichen Kundenbeziehungen

Kommunikationsqualität in persönlichen Kundenbeziehungen

Astrid Frommeyer

90,83 €
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Editorial:
Springer Nature B.V.
Año de edición:
2005
Materia
Ventas y marketing
ISBN:
9783409142885
90,83 €
IVA incluido
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Sobre IBD

Die Autorin entwickelt ein Modell zur Messung der Kommunikationsqualität in persönlichen Mitarbeiter-Kunde-Interaktionen. Darüber hinaus werden die Wirkungen der Kommunikationsqualität im Hinblick auf kommunikations-, leistungs- sowie beziehungsrelevante Größen in Mitarbeiter-Kunde-Interaktionen im Bereich Private Banking untersucht.

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