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Kommunikationscontrolling in Verbindung mit Zielgrößen des Markenwertes

Kommunikationscontrolling in Verbindung mit Zielgrößen des Markenwertes

Eva Julia Pfefferkorn

96,51 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2009
Materia
Ventas y marketing
ISBN:
9783834919502
96,51 €
IVA incluido
Disponible

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Sobre IBD

Eva Julia Pfefferkorn entwickelt einen Ansatz des integrierten, markenwertbezogenen Kommunikationscontrolling, der den Wertbeitrag von kommunikativen Aktivitäten sowohl isoliert als auch integriert zu erfassen und zu quantifizieren vermag.

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