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Kommunikation in Open Innovation-Prozessen von kleinen Unternehmen

Kommunikation in Open Innovation-Prozessen von kleinen Unternehmen

Inga Haase

78,71 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2018
Materia
Emprendimiento y emprendedores
ISBN:
9783658238216
78,71 €
IVA incluido
Disponible

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Sobre IBD

Inga Haase zeigt nicht nur, dass Kommunikation ein wichtiger Einflussfaktor im Kontext von Open Innovation ist, sondern auch, über welche Faktoren, Strukturen und Ebenen sie die Open Innovation-Prozesse und -Aktivitäten kleiner Unternehmen beeinflusst. Die Autorin analysiert in diesem Zusammenhang die einzelnen Bereiche Kommunikation, Innovation, Innovationskommunikation, Controlling und Wertschöpfung und stellt ihre Zusammenhänge, ihre Wechselwirkungen und damit ihre Bedeutung für das gesamte Unternehmen dar.

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