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Komercjalizacja i marketing preferowanych punktów sprzedaży kawy

Komercjalizacja i marketing preferowanych punktów sprzedaży kawy

Beza Erko / Samuel Diro / Solomon Asefa

53,66 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Empresa y gestión
ISBN:
9786208845490
53,66 €
IVA incluido
Disponible

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Sobre IBD

Kawa jest jednym z najczęściej sprzedawanych i eksportowanych towarów na całym świecie. Stanowi również bezpośrednie i pośrednie źródło utrzymania dla wielu rolników z krajów rozwijających się. W niniejszej książce oceniono poziom komercjalizacji kawy i preferencje rolników dotyczące kanału sprzedaży kawy wykorzystywanego przez drobnych producentów rolnych w Etiopii. Obie te opinie mają znaczący wpływ na politykę, zwłaszcza w krajach, w których kawa ma gigantyczne znaczenie społeczne, gospodarcze i środowiskowe. Dlatego też badacze, analitycy polityki i organizacje zajmujące się kawą, agrobiznesem i powiązanymi obszarami mogą wykorzystać tę książkę jako wkład i do dalszych badań.

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