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Kognitive Prozesse am Point of Sale

Kognitive Prozesse am Point of Sale

Oliver Büttner

96,95 €
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Editorial:
Springer Nature B.V.
Año de edición:
2009
Materia
Ventas y marketing
ISBN:
9783834914927
96,95 €
IVA incluido
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Sobre IBD

Oliver B. Büttner untersucht, wie Methoden am Point of Sale sinnvoll eingesetzt werden können, um einkaufsbegleitende kognitive Prozesse von Ladenbesuchern zu analysieren. Der Fokus liegt dabei auf zwei Varianten zur Produktion von Gedankenprotokollen: dem Lauten Denken und der Videogestützten Gedankenrekonstruktion.

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