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Klucze do klatki dla ptaków

Klucze do klatki dla ptaków

Calogero Catavello

35,82 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786209029912
35,82 €
IVA incluido
Disponible

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Sobre IBD

Celem tej książki jest zmierzenie wpływu strukturalnego (Influence) niektórych kluczowych użytkowników (Key Influencers) sieci społecznościowej Twitter na rozpowszechnianie wpisów. Aby określić czynnik Influence, przeprowadzono eksploracyjną analizę czynnikową. Wykazała ona, które cechy badanej próby korelują z Influence, a tym samym z rozpowszechnianiem danego tematu. W wyniku tych badań opracowano metodę pomiaru, która mierzy wpływ użytkowników i identyfikuje kluczowe postacie w różnych tematach, m.in. z klasycznych mediów i Internetu. Czynnik wpływu (zgodnie z oczekiwaniami) był silnie skorelowany z zasięgiem i liczbą odpowiedzi. Kluczową cechą identyfikacyjną kluczowych influencerów był ich status ekspertów w danej dziedzinie. Zainteresowanie tym badaniem wynika z empirycznej weryfikacji starszych teorii pod kątem ich zastosowania w Web 2.0 oraz z ekonomicznego punktu widzenia - pomiaru i identyfikacji wpływowych kluczowych postaci, co stanowi ważne narzędzie marketingowe.

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