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KI in Medien, Kommunikation und Marketing

KI in Medien, Kommunikation und Marketing

 

119,12 €
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Editorial:
Springer Nature B.V.
Año de edición:
2025
Materia
Estudios mediáticos
ISBN:
9783658463434
119,12 €
IVA incluido
Disponible

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  • Librería Perelló (Valencia)
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  • El AlmaZen del Alquimista (Sevilla)
  • Librería Kolima (Madrid)
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Sobre IBD

Der Herausgeberband beleuchtet den aktuellen globalen Einsatz von Künstlicher Intelligenz im Kommunikationssektor aus wirtschaftlicher, gesellschaftlicher und rechtlicher Perspektive. Auch der Blick der Rezipienten auf Produkte künstlicher Intelligenz wird dabei empirisch untersucht. Was sind ihre Erwartungen, Idiosynkrasien und Einstellungen gegenüber Künstlicher Intelligenz und ihren vielfältigen Anwendungen? Die Beiträge umfassen neben wissenschaftlichen Analysen auch aktuelle Trends aus Sicht von Praktikern und Experten. Die kritisch-analytische Betrachtung von KI-Anwendungen in Sub- und Populärkultur rundet den gesamten Band ab.

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