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Kaufverhalten bei Innovationen auf dem Lebensmittelmarkt

Kaufverhalten bei Innovationen auf dem Lebensmittelmarkt

Anja Karina Herrmann

84,42 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2003
Materia
Ventas y marketing
ISBN:
9783824407187
84,42 €
IVA incluido
Disponible

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Sobre IBD

Die Autorin entwickelt ein kausalanalytisches Messinstrumentarium zur Erklärung und Vorhersage des Kaufverhaltens bei Functional-Food-Innovationen. Die Identifikation der für das Kaufverhalten relevanten Einflussgrößen führt auch zu einer transparenteren Gestaltung des Kaufverhaltensprozesses und ermöglicht damit die Entwicklung gezielter Marketingmaßnahmen.

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