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Kaufentscheidungsprognose auf Basis von Befragungen

Kaufentscheidungsprognose auf Basis von Befragungen

Adriane Hartmann

72,47 €
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Editorial:
Springer Nature B.V.
Año de edición:
2004
Materia
Ventas y marketing
ISBN:
9783824480913
72,47 €
IVA incluido
Disponible

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Sobre IBD

Adriane Hartmann erarbeitet auf der Basis nichtkompensatorischer und zweistufiger Modelle neue Verfahren zur Kaufentscheidungsprognose und nimmt einen empirischen Vergleich mit existierenden Ansätzen vor. Ihre Neuentwicklung des dekompositionellen konjunktiv-kompensatorischen Verfahrens (DCC) ist besonders hervorzuheben.

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