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It’s Not What You Sell-It’s How You Sell It

It’s Not What You Sell-It’s How You Sell It

It's Not What You Sell-It's How You Sell It

Michael Saraf

22,37 €
IVA incluido
Disponible
Editorial:
Lulu Press
Año de edición:
2014
Materia
Empresa y gestión
ISBN:
9781483423043
22,37 €
IVA incluido
Disponible

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  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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Sobre IBD

Whether you own a business, help manage one, or work in sales and marketing, you’ll achieve more when you focus on how you sell instead of what you sell.Michael Saraf, a sales and marketing professional with more than twenty years of experience helping individuals and organizations succeed, walks you through a different approach to win more business from customers. Learn how to:• build a sales and marketing program that speaks to your target audience;• take advantage of open doors left behind by competitors;• boost 'mind share' in order to get more market share;• deliver value repeatedly by focusing on the little things.You’ll also come to understand the most important element that keeps underperforming companies from becoming good and good companies from becoming great-and that’s service.When you treat service as the umbrella over everything, including the product, you’ll develop stronger relationships with customers and get to the promised land of customer loyalty.

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