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It’s Not About the Technology

It’s Not About the Technology

Raj Karamchedu

171,27 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2011
Materia
Ventas y marketing
ISBN:
9781441936134
171,27 €
IVA incluido
Disponible

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  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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Sobre IBD

The Problem.- Organized But Dysfunctional.- The Awareness of the Engineering Organization.- Marketing’s Choice and Decision Making vs - Engineering Planning.- Differentiation is Not a Concept, But a Phenomenon.- We Relate Before We Differentiate.- Contexts Can Undifferentiate a Product!- The Semiconductor Company Context.- A Glimpse at the Marketing Context.- The Context of Execution.- The Semiconductor Value Chain.- The Product Definition Context.- The Economics Context.- The Customer Context.- The Design-In.- The Requirements Craft.- Manage Expectations.- The Execution Mindset.- Overcoming Technology-Centric View.- Marketing is Organized Decision Making.

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