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Islamic Perspectives on Marketing and Consumer Behavior

Islamic Perspectives on Marketing and Consumer Behavior

Islamic Perspectives on Marketing and Consumer Behavior

Bikramjit Rishi

282,25 €
IVA incluido
Consulta disponibilidad
Editorial:
IGI Global
Año de edición:
2015
Materia
Ventas y marketing
ISBN:
9781466681392
Páginas:
438

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
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Sobre IBD

In today’s increasingly connected business world, there is new pressure for local brands to go global, and a need for already global corporations to cater to new audiences that were previously ignored. Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control brings together the best practices for entry and expansion of global brands into Islamic countries. This book is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company and presents a cutting edge look at worldwide retail for marketing researchers and academics.

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