Librería Samer Atenea
Librería Aciertas (Toledo)
Kálamo Books
Librería Perelló (Valencia)
Librería Elías (Asturias)
Donde los libros
Librería Kolima (Madrid)
Librería Proteo (Málaga)
Are you ready to 'go China'? With the pressure of going global growing, thequestion of 'going China' has gained even more relevance. Yet, despite China’sbooming economy, success there represents a daunting challenge foroverseas firms. This book helps narrow the gap between possible opportunitiesand uncertainties for multinational companies considering market entryin China. It begins by studying Chinese marketing conditions such as political,economic, socio-cultural, and legal factors, and then focuses on the automobilemarket with up-to-date data. Part II provides a comparative overview ofeight entry modes, such as export, joint venture, and subsidiary with anassessment of their potential advantages and disadvantages. Other issues includewhat strategies late entrants can adopt to make their entry successful.This is a well-organized book with an accurate analysis and pragmatic ideas,through which the author Xiumei Liu presents a clear roadmap for overseascompanies in their decision-making process by answering the most challengingquestions of 'Whether or not?', 'How?', 'When?', and 'Where?' toenter in the Chinese market. This book should interest managers in multinationalfirms, international marketers, students of international marketing andthose interested in understanding the Chinese business environment and/ordesigning a successful entry strategy in China.
