LIBROS DEL AUTOR: xiumei liu

2 resultados para LIBROS DEL AUTOR: xiumei liu

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  • Understanding the Chinese Consumer
    Xiumei Liu
    Go east, young man. Sell one tube of toothpaste to every person in China, and you will become rich. That sounds simple. However, this book tells you otherwise: China is a vast nation with great diversity. How people act and what they buy may differ greatly from north to south, rich to poor, young to old, suburban to rural. Understanding Chinese consumers and marketing to them e...
    Disponible

    60,17 €

  • Investment in China- The Business Environment and Strategies
    Xiumei Liu
    Are you ready to 'go China'? With the pressure of going global growing, thequestion of 'going China' has gained even more relevance. Yet, despite China’sbooming economy, success there represents a daunting challenge foroverseas firms. This book helps narrow the gap between possible opportunitiesand uncertainties for multinational companies considering market entryin China. It b...
    Disponible

    60,46 €