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Investigación de Mercados

Investigación de Mercados

Angel del Castillo Puente / Angel del Castillo Puente

17,16 €
IVA incluido
Disponible
Editorial:
Editora Dialetica
Año de edición:
2025
Materia
Empresa y gestión
ISBN:
9786527067146
17,16 €
IVA incluido
Disponible

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Sobre IBD

Este libro recoge años de experiencia tanto en la práctica empresarial como en la docencia, con un enfoque accesible y aplicado. A través de numerosos ejemplos reales, se exponen metodologías, técnicas y claves fundamentales para descubrir insights valiosos, interpretar datos de forma efectiva y orientar las decisiones hacia el crecimiento sostenible. Una guía imprescindible para quienes buscan hacer del conocimiento del mercado el verdadero motor de su estrategia.

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