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Introduction to Marketing - Principles of Wholesale and Retail Distribution

Introduction to Marketing - Principles of Wholesale and Retail Distribution

Paul Dulaney Converse

42,47 €
IVA incluido
Disponible
Editorial:
Meisel Press
Año de edición:
2007
Materia
Economía
ISBN:
9781406718171
42,47 €
IVA incluido
Disponible

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Sobre IBD

This book has a definite objective to combine a treatment of general marketing methods and principles with a more detailed treatment of retailing, particularly the operation of small and medium-size stores. It is believed that one cannot properly understand retailing without some knowledge of market economics and wholesaling. Students will understand retail store operation better if they first secure a general knowledge of the field of marketing and know the place of retailing in the overall picture. Therefore, market economics, the physical handling of goods, and wholesaling are treated before the discussion of retailing is begun.

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