LIBROS DEL AUTOR: paul dulaney converse

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  • Introduction to Marketing - Principles of Wholesale and Retail Distribution
    Paul Dulaney Converse
    This book has a definite objective to combine a treatment of general marketing methods and principles with a more detailed treatment of retailing, particularly the operation of small and medium-size stores. It is believed that one cannot properly understand retailing without some knowledge of market economics and wholesaling. Students will understand retail store operation bett...
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    42,47 €