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Introdução à IA nas empresas

Introdução à IA nas empresas

Dr. BENDICT LAWRANCE

101,45 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Informática: cuestiones generales
ISBN:
9786209869099
101,45 €
IVA incluido
Disponible

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O livro está estruturado em 14 capítulos que abrangem unidades temáticas fundamentais. Começa por estabelecer os Fundamentos da IA, diferenciando entre IA, Aprendizagem Automática e Aprendizagem Profunda, e explorando a relação complementar entre inteligência humana e artificial. Em seguida, aprofunda as principais tecnologias de IA, explicando conceitos como a aprendizagem supervisionada, a PNL e a visão computacional com casos de utilização empresarial reais.Uma parte significativa é dedicada à IA nas operações comerciais, apresentando aplicações em marketing (personalização), finanças (deteção de fraudes, negociação algorítmica), cadeia de abastecimento (análise preditiva, otimização de rotas) e RH (bots de recrutamento, análise de sentimentos). O texto também abrange a Implementação Estratégica, orientando os leitores sobre liderança orientada por dados e gestão de riscos, seguida de um exame crucial da Ética e das Tendências Futuras, incluindo preconceitos, privacidade e regulamentos como o GDPR e a Lei de IA da UE.

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