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Internet Marketing and Big Data Exploitation

Internet Marketing and Big Data Exploitation

I. Chaston

133,88 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2015
Materia
Ventas y marketing
ISBN:
9781349504145
133,88 €
IVA incluido
Disponible

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Sobre IBD

Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.

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