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Internet Data Collection

Internet Data Collection

Brian S. Krueger / Samuel J. Best

62,83 €
IVA incluido
Disponible
Editorial:
Sage Publications
Año de edición:
2004
Materia
Ventas y marketing
ISBN:
9780761927105
62,83 €
IVA incluido
Disponible

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Sobre IBD

Designed for researchers and students alike, the volume describes how to perform each stage of the data collection process on the Internet, including sampling, instrument design, and administration. Through the use of non-technical prose and illustrations, it details the options available, describes potential dangers in choosing them, and provides guidelines for sidestepping them. In doing so, though, it does not simply reiterate the practices of traditional communication modes, but approaches the Internet as a unique medium that necessitates its own conventions.

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