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Internationaler Vertrieb

Internationaler Vertrieb

 

138,12 €
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Editorial:
Springer Nature B.V.
Año de edición:
2012
Materia
Ventas y marketing
ISBN:
9783834931610

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  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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  • Librería Perelló (Valencia)
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  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
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Wie reagieren Endverbrauchermärkte auf die Globalisierung? Was unterscheidet Länder voneinander? Welche strategischen Optionen gibt es im internationalen Vertrieb? Das vorliegende Buch liefert aktuelle Analysen und Handlungsempfehlungen für den internationalen Vertrieb.Im Mittelpunkt stehen die sektoralen Besonderheiten von B2B, B2C und Dienstleistungen, die Konfiguration eines internationalen Vertriebsprozessmanagements sowie die Aspekte der Planung, Führung, Durchführung und Controlling im internationalen Vertrieb.Die Themenblöcke werden jeweils abgerundet durch einen Consulting Focus und ein Best-Practice-Beispiel.

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