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Internationale Zielmarktanalyse und Vertriebsentwicklung

Internationale Zielmarktanalyse und Vertriebsentwicklung

Simone Reber geb. Wiesenauer

60,18 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2020
Materia
Ventas y marketing
ISBN:
9783658323882
60,18 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
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Sobre IBD

In diesem Open-Access-Buch wird aus dem International Sales Accelerator Modell mit dem Rad der Implementierung ein dauerhaft einsetzbares Business Development Tool für den praktischen Einsatz abgeleitet, das Unternehmen helfen kann, den iterativen Prozess der Internationalisierung auf Basis der Erkenntnisse des International Sales Accelerator Modells strukturiert zu durchlaufen und entsprechende strategische Controlling-Prozesse für eine erfolgreiche Internationalisierung zu etablieren.

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