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Internationale Trends in der Markenkommunikation

Internationale Trends in der Markenkommunikation

 

45,83 €
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Editorial:
Springer Nature B.V.
Año de edición:
2014
Materia
Ventas y marketing
ISBN:
9783658015169
45,83 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
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  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Anabel Ternès und Ian Towers regen an, neue Ansätze des Marketings weiterzuverfolgen und im Unternehmensalltag umzusetzen. Neben einer allgemeinen Darstellung des Status quo zum jeweiligen Thema liegt deshalb ein Akzent des Buches auf der Praxisnähe. Erfolgreiche Beispiele aus der Praxis, Tipps, Hinweise und Checklisten geben einen guten Einblick in das Thema und können gleichzeitig direkt für den Alltag in Unternehmen und Organisationen genutzt werden. In diesem Buch sind Autoren versammelt, die ein fundiertes theoretisches Wissen gepaart mit professioneller Praxiserfahrung, oft auch aus der Beratungspraxis, aufweisen.

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