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Internationale Marketing-Politik

Internationale Marketing-Politik

Claudia Fantapie Altobelli / Matthias Sander / Ralph Berndt

71,58 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
1997
Materia
Ventas y marketing
ISBN:
9783540633228
71,58 €
IVA incluido
Disponible

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Sobre IBD

Dieses Buch bietet sowohl Studierenden als auch Praktikern eine fundierte und ausführliche Darstellung internationaler Marketing-Politik. Für die internationalen Basisstrategien 'Standardisierung' und 'Differenzierung' werden die Einsatzmöglichkeiten aller Marketing-Instrumente im Detail erörtert. Verhaltenswissenschaftliche, informationswirtschaftliche und methodische Grundlagen wurden angemessen eingearbeitet. Bei der Entwicklung internationaler Marketing-Ansätze wurden die aktuellen Rahmenbedingungen der Wirtschaft konsequent beachtet.

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