Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Ventas y marketing > Internationale Markenstrategien
Internationale Markenstrategien

Internationale Markenstrategien

Michael Müller

78,83 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2015
Materia
Ventas y marketing
ISBN:
9783658119676
78,83 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Michael Müller entwickelt auf Basis eines identitätsbasierten Markenverständnisses und dem Status quo der Forschung ein Modell zur internationalen Markenstandardisierung. Für die Überprüfung des Modells führt der Autor eine Untersuchung in der Automobilbranche in 13 Ländern durch. Er belegt damit einen inversen U-förmigen Zusammenhang zwischen der Markenstandardisierung und dem Markenwert. Dadurch ist erstmals der empirische Nachweis erbracht, dass eine „glokale' Markenstrategie eine höhere Erfolgswirkung verspricht als eine globale oder lokale. Kulturelle und politisch-rechtliche Unterschiede der Länder sind dabei zu berücksichtigen.

Artículos relacionados

  • Websites That Work
    Paul J Scott
    Why do so many business owners pour time and money into their websites and get so little in return? Usually, it’s because they aren’t focusing on the right strategies. They waste resources chasing the wrong metrics, and don’t know how to turn views and other forms of engagement into sales. They know they need to find customers online to stay competitive, but aren’t sure how. Ge...
    Disponible

    25,15 €

  • Exploring Markets
    Stefan Kühl
    Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment – one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not re...
    Disponible

    7,33 €

  • Inter-Organizational Trust for Business-To-Business E-Commerce
    Pauline Ratnasingam
    ...
    Disponible

    131,38 €

  • Contemporary Research in E-Marketing, Volume 1
    Sandeep Krishnamurthy
    ...
    Disponible

    112,16 €

  • The Experience Effect for Small Business
    Jim Joseph
    As every customer knows, the shopping experience is critical to brand satisfaction and loyalty. We all care deeply about the overall experience of the buying process--the marketing message, subliminal cues, the sales approach, personal human interaction...and more. When all of these elements come together in a cohesive and seamless package, a loyal customer is born. Brand strat...
    Disponible

    32,29 €

  • Marketing Campaign Development
    Mike Gospe
    This book is a practical, pragmatic 'how to' book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you fill find a prescription for building a successful, rep...
    Disponible

    27,98 €

Otros libros del autor

  • Straight Up
    Michael Müller
    Straight Up: Now Or Never!Turn ideas into action-no excuses, no shortcuts, no fluff.This book is the straight-talk conversation you’ve been missing between the 'dreamer' inside you and the 'doer' the world needs to meet. In punchy, no-nonsense chapters, Michael Müller helps you crush procrastination, manage your time with intention, and build the discipline to actually finish w...
    Disponible

    13,03 €

  • Work-life blending - effects on people and the world of work
    Michael Müller
    The economy is currently undergoing significant change, bringing with it radical transformations. Globalisation, digitalisation, scarce resources, demographic changes and, last but not least, constantly changing customer needs are just some of the challenges that companies and employees are already facing today. To overcome these challenges, companies are more dependent than ev...
    Disponible

    77,84 €

  • Łączenie życia zawodowego i prywatnego - wpływ na człowieka i świat pracy
    Michael Müller
    Gospodarka przechodzi obecnie znaczące zmiany, które niosą ze sobą radykalne przemiany. Globalizacja, cyfryzacja, ograniczone zasoby, zmiany demograficzne, a także stale zmieniające się potrzeby klientów to tylko niektóre z wyzwań, przed którymi stoją już dziś zarówno przedsiębiorstwa, jak i pracownicy. Aby sprostać tym wyzwaniom, przedsiębiorstwa bardziej niż kiedykolwiek wcze...
    Disponible

    77,80 €

  • Work-Life-Blending - Impacto nas pessoas e no mundo do trabalho
    Michael Müller
    A economia está atualmente passando por uma grande transformação, que traz consigo mudanças radicais. Globalização, digitalização, escassez de recursos, mudanças demográficas e, por último, mas não menos importante, as necessidades em constante mudança dos clientes são apenas alguns dos desafios que as empresas e os seus colaboradores já enfrentam hoje. Para superar esses desaf...
    Disponible

    77,78 €

  • Work-Life-Blending - Effetti sulle persone e sul mondo del lavoro
    Michael Müller
    L’economia sta attualmente attraversando una fase di profonda trasformazione, che comporta cambiamenti radicali. Globalizzazione, digitalizzazione, scarsità di risorse, cambiamenti demografici e, non da ultimo, esigenze dei clienti in continua evoluzione sono solo alcune delle sfide che le aziende e i dipendenti devono già affrontare oggi. Per superare queste sfide, le aziende ...
    Disponible

    77,80 €

  • Work-Life-Blending - Répercussions sur l’individu et le monde du travail
    Michael Müller
    L’économie connaît actuellement une mutation importante qui s’accompagne de changements radicaux. La mondialisation, la numérisation, la raréfaction des ressources, les changements démographiques et, surtout, l’évolution constante des besoins des clients ne sont que quelques-uns des défis auxquels les entreprises et leurs employés doivent déjà faire face aujourd’hui. Pour relev...
    Disponible

    77,78 €