Inicio > Sociedad y ciencias sociales > Sociedad y cultura: general > International marketing strategy for Ghana’s tourism
International marketing strategy for Ghana’s tourism

International marketing strategy for Ghana’s tourism

Abanga Joseph K.

76,56 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2015
Materia
Sociedad y cultura: general
ISBN:
9783659717772
76,56 €
IVA incluido
Disponible

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Sobre IBD

The need to develop an effective international marketing strategy for Ghana’s tourism industry is the focus of this book. A study was carried out uisng African-American tourists visiting Ghana as the target population. The study sought to classify the types of print and electronic media by which African-Americans got their travel information.It also sought to identify the main distribution channels by which this target market purchase their travel products. It also examined the travel experience of African-Americans visiting Ghana with regards to their travel arrangements,group size and length of stay. The study showed that the strongest motivating factor for African-Americans visiting Ghana was cultural heritage.

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