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International Marketing Research

International Marketing Research

 

211,09 €
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Editorial:
Emerald Publishing Ltd
Año de edición:
2006
Materia
Ventas y marketing
ISBN:
9780762313693

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Sobre IBD

Presents a collection of essays in international marketing. This book addresses various aspects of export and multinational marketing. It examines international marketing from theoretical and practical perspectives, and addresses various aspects of export and multinational marketing through management, public policy, and other issues.

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