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International Marketing in the Fast Changing World

International Marketing in the Fast Changing World

 

251,77 €
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Editorial:
Emerald Publishing Ltd
Año de edición:
2015
Materia
Ventas y marketing
ISBN:
9781785602337

Selecciona una librería:

  • Librería Samer Atenea
  • Kálamo Books
  • Librería Elías (Asturias)
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
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Sobre IBD

Emerging markets, the euro crisis, and the push to reform global institutions have resulted in a fast changing world, creating opportunities and challenges for international marketing firms and academics. New players, phenomena, and challenges have emerged that demand new research to develop and expand innovative concepts and theories.

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