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International Marketing in Fast Changing Environment

International Marketing in Fast Changing Environment

 

265,70 €
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Editorial:
Emerald Publishing Ltd
Año de edición:
2013
Materia
Ventas y marketing
ISBN:
9781781908969

Selecciona una librería:

  • Librería Samer Atenea
  • Kálamo Books
  • Librería Elías (Asturias)
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
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Sobre IBD

Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in internal and external environments of the firm on international marketing,

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