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International Brand Management of Chinese Companies

International Brand Management of Chinese Companies

Sandra Bell

268,75 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2010
Materia
Ventas y marketing
ISBN:
9783790825497
268,75 €
IVA incluido
Disponible

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Sobre IBD

Theory of international brand management.- The who is who of Chinese branded companies.- Hypotheses - How to enter developed markets.- Empirical study.- The Chinese way of international brand management.- Summary and future research.

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Otros libros del autor

  • International Brand Management of Chinese Companies
    Sandra Bell
    China is certainly doing its best to keep the world mesmerized by its e- nomic achievements. The Chinese economic growth story that begun 30 years ago has in terms of dynamics and duration long since surpassed all those 'economic miracles' which have brought Germany, Japan, and the South East Asian Tigers into the top-league of the industrialized world. The rapid expansion of t...