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Intercultural Public Relations

Intercultural Public Relations

Ganga S. Dhanesh / Ruth Avidar

98,18 €
IVA incluido
Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2025
Materia
Empresa y gestión
ISBN:
9781032436708

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Sobre IBD

This book examines the intricate relationship between culture and public relations within the Middle Eastern context, adopting an interpretive, inductive approach to explore how various cultural dimensions shape the enactment of key public relations concepts.

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