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Intercultural Communication in Business English

Intercultural Communication in Business English

Anamaria-Mirabela Pop

90,51 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Empresa y gestión
ISBN:
9786208495695
90,51 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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Sobre IBD

The book explores how cultural differences shape communication in international business. It introduces key concepts of intercultural competence, such as cultural values, communication styles, non-verbal signals, and language use. Learners are guided to recognize barriers to understanding and strategies to avoid miscommunication. Through case studies, dialogues, and practical exercises, the course emphasizes developing awareness, adaptability, and sensitivity in diverse business contexts. The aim is to prepare students to interact effectively, negotiate successfully, and build professional relationships across cultures using English as a global business language.

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