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Interaktive Großbildschirme im öffentlichen Raum

Interaktive Großbildschirme im öffentlichen Raum

Daniel Michelis

97,43 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2009
Materia
Ventas y marketing
ISBN:
9783834915740
97,43 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

Daniel Michelis unternimmt eine motivationstheoretische Analyse der Nutzung interaktiver Großbildschirme und ermittelt fünf Motivationsfaktoren. Zur empirischen Überprüfung wurde mit den vier interaktiven Großbildschirmen der vom Verfasser entwickelten prototypischen Anwendung Magical Mirrors eine experimentelle Untersuchung durchgeführt.

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