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INTELIGÊNCIA ARTIFICIAL APLICADA E APRENDIZAGEM AUTOMÁTICA

INTELIGÊNCIA ARTIFICIAL APLICADA E APRENDIZAGEM AUTOMÁTICA

Bilal SGUIRI / Faiq GMIRA / Salwa HABIBY

32,99 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Informática: cuestiones generales
ISBN:
9786208195618
32,99 €
IVA incluido
Disponible

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Sobre IBD

A taxa de cliques em anúncios na Web mede o número de cliques que recebe de todos os clientes que os visualizam nos navegadores da Web.Este livro, com o objetivo de antecipar as preferências dos clientes, propõe uma abordagem que utiliza a IA e o ML para projetar e implementar experiências hiperpersonalizadas de forma a automatizar tarefas complexas relacionadas com a previsão dos comportamentos dos clientes para melhor os compreender e oferecer-lhes uma web inteligente.A abordagem proposta baseia-se na segmentação granular de clientes, adaptação dinâmica de conteúdos, recomendações precisas de produtos e análise preditiva. Para implementar funções cognitivas, os dados provêm de Chatbots processados ​​com análise de dados, testes multivariados, modelação de atribuição e otimização preditiva.É discutido um caso de estudo e a solução proposta e programada com a linguagem Python e as suas bibliotecas de aprendizagem automática: Pandas, NumPy, Matplotlib e Scikit-learn.

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