Inteligencia competitiva

Inteligencia competitiva

Jorge Fernandez Marcelo

51,46 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2015
Materia
Sociedad y cultura: general
ISBN:
9783659078507
51,46 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)

El éxito de una organización depende hoy cada vez más de la estrategia de su negocio. Un componente estructural de la estrategia es, ciertamente, el ajuste entre sus actividades primarias y sus actividades de soporte. Por esto, la sola eficacia operacional no determina el éxito del negocio. Es necesario una sincronía entre aquella y la estrategia del negocio de la organización. Así como en la industria, en un hospital una nueva estrategia, para ser implementada en general implica revisar procesos de negocios o introducir nuevas formas de ejecutar las operaciones de la empresa. Sin embargo, organizaciones que tengan problemas de alineación entre la estrategia de negocios con su infraestructura de TI tendrán dificultades de implantar un modelo sistémico de los procesos de inteligencia competitiva. El modelo presentado es una propuesta de ayuda para estas organizaciones, mas necesita ser testeado. El segmento hospitalario presenta características apropiadas en su ambiente para la realización de tests. Se cree que el segmento hospitalario privado tiene problemas de sincronismo entre la estrategia de negocios con la infraestructura de TI.

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