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Integrierte Unternehmenskommunikation

Integrierte Unternehmenskommunikation

Sven Odermatt

96,89 €
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Editorial:
Springer Nature B.V.
Año de edición:
2009
Materia
Ventas y marketing
ISBN:
9783834916723
96,89 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

Um Unternehmen eine effiziente Umsetzung der idealtypischen Funktionalitäten bei der Integrierten Unternehmenskommunikation zu erlauben, konzipiert der Autor ein schrittweises Vorgehen auf Basis eines Stufenmodells, das die Anforderungen der einzelnen Abschnitte einem Entwicklungspfad hin zu einer Integrierten Unternehmenskommunikation zuordnet.

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