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Integrierte Multichannel-Kommunikation im Einzelhandel

Integrierte Multichannel-Kommunikation im Einzelhandel

Ulf-Marten Schmieder

119,25 €
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Editorial:
Springer Nature B.V.
Año de edición:
2010
Materia
Ventas y marketing
ISBN:
9783834920553
119,25 €
IVA incluido
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Sobre IBD

Ulf-Marten Schmieder diskutiert auf Basis umfassender theoretischer und empirischer Untersuchungen die Leistungsfähigkeit alternativer Kommunikationskonzepte und -kanäle sowie Herausforderungen, Problembereiche und mögliche Erfolgsfaktoren einer Integrierten Multichannel-Kommunikation von Handelsunternehmungen.

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