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Integrierte Kommunikation in mehrstufigen Märkten

Integrierte Kommunikation in mehrstufigen Märkten

Kristina Lasotta

96,92 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2007
Materia
Ventas y marketing
ISBN:
9783834905239
96,92 €
IVA incluido
Disponible

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  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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Sobre IBD

Kristina Lasotta untersucht die Entstehung und den Abbau möglicher Konflikte sowie Defizite der Integrierten Kommunikation in mehrstufigen Märkten. Aus den gewonnenen Erkenntnissen leitet die Autorin Handlungsempfehlungen für das Management zur Koordination und Steuerung von Absatzmittlern ab.

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