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Integrated Marketing Communication

Integrated Marketing Communication

Integrated Marketing Communication

 

129,31 €
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Editorial:
Bloomsbury Publishing plc
Año de edición:
2016
Materia
Ventas y marketing
ISBN:
9781498540025

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
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  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
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Sobre IBD

Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. This book explores how IMC, as grounded in the communication discipline, creates spaces for community engagement and collaboration.

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