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Inszenierung und Dramaturgie für gelungene Events

Inszenierung und Dramaturgie für gelungene Events

Detlef Altenbeck / Stefan Luppold

21,06 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2023
Materia
Ventas y marketing
ISBN:
9783658403553
21,06 €
IVA incluido
Disponible

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Sobre IBD

Events sind dann gelungen, wenn sie Wirkung zeigen und in Erinnerung bleiben. Dazu braucht es eine durchdachte Inszenierung, die alle Sinne der Teilnehmer anspricht sowie eine Dramaturgie anstelle eines roten Fadens.In diesem essential zeigen Detlef Altenbeck und Stefan Luppold, wie man mit Anleihen aus dem Theater, mit analogen Gestaltungsmitteln und einer Denkwerkstatt anhaltende Wirkung schaffen kann.Die zweite Auflage wurde vollständig durchgesehen.

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