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Inside the Rise of HBO

Inside the Rise of HBO

Bill Mesce

28,05 €
IVA incluido
Disponible
Editorial:
McFarland and Company, Inc.
Año de edición:
2015
Materia
Empresa y gestión
ISBN:
9780786497867
28,05 €
IVA incluido
Disponible

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Sobre IBD

There are two ages in the history of television: before HBO and after HBO. Before the launch of Home Box Office in 1972, the industry had changed little since the birth of broadcast network television in the late 1940s. The arrival of the premium cable channel began a revolution in the business and programming of TV. For the generation that has grown up with the vast array of viewing choices available today, it is almost inconceivable that our ever-expanding media universe began with a few hours of unimpressive programming on a single cable channel. Written by an insider, this is the story of HBO’s reconfiguration of television and the company’s continual reinvention of itself in a competitive and dynamic industry.

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