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Innovationsorientierung von Unternehmen

Innovationsorientierung von Unternehmen

Kirstin Derenthal

96,81 €
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Editorial:
Springer Nature B.V.
Año de edición:
2009
Materia
Ventas y marketing
ISBN:
9783834918321
96,81 €
IVA incluido
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Sobre IBD

Kirstin Derenthal belegt anhand einer branchenübergreifenden Befragung, dass die Innovationsorientierung von Unternehmen ein bedeutsamer Treiber des Innovationserfolgs ist. Sie identifiziert konkrete Stellhebel zur Steigerung der Innovationsorientierung und zeigt auf, dass eine innovationsorientierte Unternehmenskultur zu einem nachhaltigen Unternehmenserfolg beiträgt.

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