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Innovationsmarketing für UMTS-Diensteangebote

Innovationsmarketing für UMTS-Diensteangebote

Stephan Böhm

95,47 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2004
Materia
Ventas y marketing
ISBN:
9783824479979
95,47 €
IVA incluido
Disponible

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Sobre IBD

Stephan Böhm analysiert die mit der Einführung von UMTS-Mobilfunkdiensten verbundenen marketingspezifischen Fragestellungen und entwickelt eine Innovationsmarketingkonzeption für UMTS-Netzbetreiber, die Ansatzpunkte zur marktorientierten Entwicklung von Diensteangeboten und zur Ausgestaltung der Marketinginstrumente in der Einführungsphase von innovativen UMTS-Diensteangeboten bietet.

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