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Innovationsmanagement in Business-to-Business-Geschäftsbeziehungen

Innovationsmanagement in Business-to-Business-Geschäftsbeziehungen

Lars Herrmann

97,28 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2009
Materia
Ventas y marketing
ISBN:
9783834920171
97,28 €
IVA incluido
Disponible

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Sobre IBD

Lars Herrmann zeigt, unter welchen Rahmenbedingungen die unterschiedlichen Informationsquellen hilfreich für die Realisierung eines innovativen Produktprogramms sind. Seine Analyse basiert auf einer branchenübergreifenden Studie mit über 400 befragten Managern.

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